(954) 461-5883
info@profoundplanning.com
3791 Half Moon Drive Orlando, FL 32812
PROfound Planning is your trusted partner in creating exceptional corporate meetings and incentive programs. With over 80 years of combined experience in hospitality and event planning, we specialize in transforming your vision into memorable experiences that drive results and build lasting relationships. We understand that every event is unique, so we take a personalized approach to align each experience with your specific objectives. Whether it’s a small meeting, a large-scale conference, or an incentive trip, we precisely handle every detail—from selecting the ideal venue to managing logistics, curating engaging programs, and providing onsite support.
Our team’s expertise and creativity ensure seamless execution, turning ambitious ideas into reality no matter the scale. We work closely with you to understand your brand and audience, ensuring that every event resonates deeply. Our commitment to excellence is reflected in every aspect, from thoughtful amenities and immersive experiences to impactful programming that leaves a lasting impression. At PROfound Planning, we pride ourselves on combining innovation with meticulous planning to create customized, high-impact events that align with your company’s values and goals.
Driven by a passion for planning successful events, we are more than just service providers—we are your dedicated partners in achieving business success. Let PROfound Planning elevate your meetings and incentives while redefining the standards for excellence.

Dahlton Bennington is the Founder and Managing Director of PROfound Planning, a full-service meetings and incentive management firm she established in 2012. With more than 30 years of experience in corporate meetings, incentives, destination, and hotel management, Dahlton partners with organizations to design experiences that do more than bring people together—they drive alignment, confidence, and performance.
Her approach is shaped by years spent inside complex organizations, where she saw firsthand how much weight meetings carry for leaders and teams alike. That perspective informs a disciplined, outcome-driven process rooted in clearly defined goals, rigorous site selection, thoughtful program design, and seamless execution. Known for her meticulous attention to detail, fiscal responsibility, and proactive risk management, Dahlton has managed programs with budgets exceeding $5 million and consistently delivers measurable ROI and strong attendee satisfaction.
Dahlton believes that at their best, meetings and incentives are powerful leadership tools—capable of reinforcing culture, building trust, and motivating people around shared objectives. She is particularly skilled at translating business intent into human experience, weaving strategic themes into moments that feel intentional, relevant, and authentic.
A respected industry leader and advocate, Dahlton has worked closely with senior executives, Fortune 500 clients, and academic partners, contributing to industry research, publications, and professional education. She is known as a steady, thoughtful partner—someone leaders trust to protect their vision, their investment, and their credibility.
Beyond her professional work, Dahlton values meaningful collaboration, volunteers enthusiastically, enjoys travel and time in the Florida sun, and treasures life with family and her three adored cats—often alongside a thoughtfully chosen glass of wine.

Known to be a lifelong salesperson, Ruth’s passion for the Hospitality Industry took hold decades ago after achieving degrees in both Marketing and Hospitality Management. She has steadfastly stayed the course, working for some of the top hospitality companies in the world, most recently as Director of Global Sales for Mandarin Oriental Hotel Group. While there, she consistently and successfully grew the Group Market in the Southeastern United States for over 15 years.
As Vice President, Meetings & Incentives, at PROfound Planning, Ruth is applying her decades of experience to assist clients in planning top-notch incentive trips and meetings as well as expertly executing all types of programs, C-Suite gatherings, and events.
When not planning meetings and incentives, Ruth travels the world and seeks the best yoga classes to further her practice. She’s an avid sports fan and participant, consistently cheering for her beloved Dallas Cowboys, and is often trying new tricks to shave a few seconds off her 5K time. Originally hailing from the great state of Montana, Ruth frequently travels home to Big Sky country to see family and breathe in the fresh mountain air.