Let us handle your incentive programs, board meetings, integration meetings, conferences, meeting ROI, incentive metrics and criteria, talent retention and development meetings, product launches, customer advisory boards

Our Commitment

PROfound Planning advocates for business growth with knowledge, experience, and respect.

We create and execute successful meetings and incentives that motivate, educate and inspire your teams.

Delivering Excellence

Tenured Certified Meeting Planners

We listen to desired outcomes and develop strategic and creative programs to exceed the goals and objectives of all stakeholders.

During the planning, we absolve you of worry and help you focus on your priorities.

From start to finish, we'll manage your program with expertise, industry leading knowledge and a single point of contact.

Your program is Custom Tailored to inspire, educate, and motivate.

Continuously question the status quo, pursuing excellence. Timely surveys, data retrieval and analysis to measure performance and implement best practices.

Scope of Services

Defining Goals & Objectives
  • Company Goals
  • Leadership
  • Planning Team
  • Participants
  • Financials
  • Sponsorship
  • Attendance
  • Education/Skills
  • Public Relations
  • Brand Awareness
Site Selection & Partner Sourcing
  • Research
  • Source
  • Summarize Availability
  • Negotiate
  • Contract
  • Risk Management
Program Development & Management
  • Program Agenda
  • Overall Budget
  • Business Content
  • Meeting/Event Space
  • Transportation
  • Accommodations Management
  • Food & Beverage
  • Audio Visual
  • Risk Management
  • Exhibits
  • Activities
  • Team Building
  • Corporate Social Responsibility
  • Decor
  • Entertainment
  • Speakers
  • Gifts
Marketing & Communication
  • Branding
  • Pre-Trip Teasers/Announcements
  • Website Development
  • Online Registration
  • Pre-Event Mailer
  • Program App
  • Know Before You Go
  • On-Site Packets & Reminders
  • Gamification
  • VIP/Hosts
  • Volunteer
  • Exhibitor
  • Sponsor
On-Site Leadership & Logistics
  • Pre-Event
  • VIPs
  • Arrivals/Departures
  • Hospitality
  • Staffing
  • Rehearsals
  • General Session
  • Breakouts
  • Exhibit Hall
  • Audio Visual
  • Events
  • Activities/Team Building
  • Food & Beverage
  • Housekeeping
  • Porterage
  • Budget Reviews
  • Shipping
  • Risk Management
  • Post-Event
Fiscal Responsibility & Return on Investment
  • Accounts Receivable
  • Accounts Payable
  • Master Account Management
  • Surveys
  • Budget Review
  • Data Retrieval
  • Analysis

The Benefits of Partnership

Certified Women Owned Business for diversity spend requirements.

Progressive Culture dedicated to hard work, positivity & fun.

17 full time team members with 300+ years of combined experience.

Industry thought leaders serving on global industry boards of directors.

Committed to green and charitable initiatives. Members of GMIC.

Unwavering commitment to service with 24/7 dedicated support.

Contract negotiation to maximize ROI while mitigating risk.

Foster continuous staff development, education and training.

The Tipping Point


  • Professional extension of your Team
  • Robust Experience
  • Industry Thought Leaders
  • Team = Time
  • Unlimited Resources
  • Our Core Competencies
  • 1 Leader: Single Point of Contact
  • Added Management and Value
  • Mitigate Risk
  • Focused on your priorities
  • Budgets, Forecasts, and Reconciliation
  • Bliss

On Own

  • Under Staffed
  • Internally Focused
  • Industry Stagnant
  • No Time
  • No Resources
  • Not Part of your Job
  • Too Many Chiefs
  • In Trouble?
  • Stress
  • Overwhelmed
  • Bookkeeper


Meeting Professionals International

Chapter President 2015-2016
Board Member 1999-2001, 2010-2016
Senior Executive Task Force, MPI Global

Incentive Research Foundation

Executive Board Member 2013-2016
Trustee 2010-2013

Association of Destination Management Executives (ADME)

Accredited Destination Management Company Commissioner 2009-2016

Society of Incentive Travel Excellence
Florida & Caribbean (SITE)

Board of Directors 2010-2011
Board of Directors 2017

American Red Cross of Broward County

Philanthropic Committee & Event Chair 2015-2017

Certified Meeting Professionals

South Florida MPI Study Group Leader 2001-2011


2013 MPISF Meeting Planner of the Year

2012 MPISF Meeting Planner of the Year

2010 Incentive Travel Council's Advocate of the Year

2010 MPISF Appreciation Award
2009 MPISF President's Award

2006 BizBash Florida Corporate Planner of the Year
2006 MPISF Committee Person of the Year

2004 MPISF Meeting Planner of the Year

Client Testimonials

Attendee Testimonials

Connect & Engage

Office Information

3464 Pierce Street
Hollywood, FL 33021

Call Us

We would love to hear from you! Please call us at the number below for any questions or inquiries.

(954) 461-5883

Electronic Support

Reach us via email at: info@profoundplanning.com