Let us handle your incentive programs, board meetings, integration meetings, conferences, meeting ROI, incentive metrics and criteria, talent retention and development meetings, product launches, customer advisory boards

Our Commitment

PROfound Planning advocates for business growth with knowledge, experience, and respect.

We create and execute successful meetings and incentives that motivate, educate and inspire your teams.

Delivering Excellence

Tenured Certified Meeting Professionals

We listen to desired outcomes and develop strategic and creative programs to exceed the goals and objectives of all stakeholders.

During the planning, we absolve you of worry and help you focus on your priorities.

From start to finish, we'll manage your program with expertise, industry leading knowledge and a single point of contact.

Your program is Custom Tailored to inspire, educate, and motivate.

Continuously question the status quo, pursuing excellence. Timely surveys, data retrieval and analysis to measure performance and implement best practices.

We partner with Trees 4 Travel to not only compensate the carbon footprint of our meetings and incentives but also to help restore ecosystems and support local communities through tree planting and the dignity of employment - together building a more sustainable and equitable world.

Scope of Services

Defining Goals & Objectives
  • Company Goals
  • Leadership
  • Planning Team
  • Participants
  • Financials
  • Sponsorship
  • Attendance
  • Education/Skills
  • Public Relations
  • Brand Awareness
Site Selection & Partner Sourcing
  • Research
  • Source
  • Summarize Availability
  • Negotiate
  • Contract
  • Risk Management
Program Development & Management
  • Program Agenda
  • Overall Budget
  • Business Content
  • Meeting/Event Space
  • Transportation
  • Accommodations Management
  • Food & Beverage
  • Audio Visual
  • Risk Management
  • Exhibits
  • Activities
  • Team Building
  • Corporate Social Responsibility
  • Decor
  • Entertainment
  • Speakers
  • Gifts
Marketing & Communication
  • Branding
  • Pre-Trip Teasers/Announcements
  • Website Development
  • Online Registration
  • Pre-Event Mailer
  • Program App
  • Know Before You Go
  • On-Site Packets & Reminders
  • Gamification
  • VIP/Hosts
  • Volunteer
  • Exhibitor
  • Sponsor
On-Site Leadership & Logistics
  • Pre-Event
  • VIPs
  • Arrivals/Departures
  • Hospitality
  • Staffing
  • Rehearsals
  • General Session
  • Breakouts
  • Exhibit Hall
  • Audio Visual
  • Events
  • Activities/Team Building
  • Food & Beverage
  • Housekeeping
  • Porterage
  • Budget Reviews
  • Shipping
  • Risk Management
  • Post-Event
Fiscal Responsibility & Return on Investment
  • Accounts Receivable
  • Accounts Payable
  • Master Account Management
  • Surveys
  • Budget Review
  • Data Retrieval
  • Analysis

The Benefits of Partnership

Women Owned Business for diversity spend requirements.

Progressive Culture dedicated to hard work, positivity & fun.

Professional extension of your team with robust experience in all facets of the industry.

Industry thought leaders serving on global industry boards of directors.

Planning meetings and incentives is our core competency, allowing you to focus on your business.

We maintain focus on your priorities ensuring successful outcomes for all stakeholders from leadership to delegate.

Committed to green and charitable initiatives. Sustainable Events Network.

Unwavering commitment to service with 24/7 dedicated support.

Contract negotiation to maximize ROI while mitigating risk.

Foster continuous staff development, education and training.

About Us



Managing Director, Owner

As a tenured meeting and incentive professional, Dahlton leads several Fortune 500 companies' meeting and incentive programs. She advocates for business growth with knowledge, experience, and respect to motivate, educate and inspire teams. Before starting PROfound Planning, Dahlton was the Director of Meeting Services for Randstad, a $2.2 billion global provider of HR and staffing services. Here she successfully executed all meetings and events, consistently exceeding company goals.

As a six-year Incentive Research Foundation Trustee, Executive Board Member, and now strong supporter, Dahlton focuses on education and continues to be an advocate for the incentive industry. Dahlton was named Incentive Travel Council's Advocate of the Year in 2010, an honor only bestowed on three individuals worldwide.

In her free time, Dahlton loves to volunteer/voluntell, craft and care for her family and three adorable cats. As a thought leader, she actively participates in industry think tanks, community outreach, and online education and research. A Florida native, Dahlton spends much of her time in the pool or biking under the sun. A worldwide traveler and wine connoisseur, Dahlton warmly welcomes all with an entertaining story and a lovely glass of the finest vintage.



Vice President, Meetings & Incentives

Known to be a lifelong salesperson, Ruth's passion for the Hospitality Industry took hold decades ago after achieving degrees in both Marketing and Hospitality Management. She has steadfastly stayed the course, working for some of the top hospitality companies in the world, most recently as Director of Global Sales for Mandarin Oriental Hotel Group. While there, she consistently and successfully grew the Group Market in the Southeastern United States for over 15 years.

As Vice President, Meetings & Incentives, at PROfound Planning, Ruth is applying her decades of experience to assist clients in planning top-notch incentive trips and meetings as well as expertly executing all types of programs, C-Suite gatherings, and events.

When not planning meetings and incentives, Ruth travels the world and seeks the best yoga classes to further her practice. She's an avid sports fan and participant, consistently cheering for her beloved Dallas Cowboys, and is often trying new tricks to shave a few seconds off her 5K time. Originally hailing from the great state of Montana, Ruth frequently travels home to Big Sky country to see family and breathe in the fresh mountain air.

Thought Leadership

Meeting Professionals International

Committee Member
Past Board Member
Senior Executive Task Force, MPI Global

Incentive Research Foundation

Advocate & Supporter
Past Executive Board Member
Past Trustee

Association of Destination Management Executives (ADME)

Accredited Destination Management Company Commissioner

Society of Incentive Travel Excellence
Florida & Caribbean (SITE)

Committee Member
Board of Directors

American Red Cross of Broward County

Philanthropic Committee & Event Chair

Certified Meeting Professionals

Certified Incentive Specialist

Certified Meeting Management


Proud Recipient of the Incentive Marketing Association's Advocate of the Year Award

The Incentive Marketing Association (IMA) named Dahlton A. Bennington, CMP, CMM, as the recipient of its Advocate of the Year Award which recognizes outstanding leadership in enhancing, educating and/or promoting incentive travel as a value driver for achieving performance.

According to IMA's Incentive Travel Council President Jim Ruszala, "Bennington was selected for successfully merging four unique incentive travel programs from six specialized businesses into one 'best-in-class' program called Performance Forum." He explained Bennington was able to achieve buy-in from all the participating interests by:

  • Clearly communicating program criteria, monthly rankings and final results;
  • Strategically aligning qualification metrics and limiting subjectivity;
  • Providing opportunities for both producing and supporting employees to participate;
  • Offering meaningful business meeting content; and
  • Successfully executing the new program.

"Bennington wisely convinced her CEO to participate with the Incentive Research Foundation Case Study detailing the Anatomy of an Incentive Travel Program, which helped to highlight the value of incentive programs to all the stakeholders, benchmarked the program's ROI and paved the way for an increased budget to further drive performance for the company," said Karen Renk, CAE, Incentive Marketing Association executive director.

Upon receiving the award, Bennington told her colleagues, "I believe within each of us is a voice and, if we can take better advantage of the tools we have and better articulate our value in what we deliver to drive performance and engage associates, we will continue to elevate our industry." She also pointed out the value of the IRF study to the industry in terms of the measurement information it provides about the ROI, engagement, cultural and efficiency aspects of incentive travel.

Recognition Highlights


2012 MPISF Meeting Planner of the Year

2010 MPISF Appreciation Award

2009 MPISF President's Award

2006 BizBash Florida Corporate Planner of the Year

2006 MPISF Committee person of the Year

2004 MPISF Meeting Planner of the Year

Client Testimonials

Attendee Testimonials

Connect & Engage

Office Information

3791 Half Moon Drive
Orlando, FL 32812

Call Us

We would love to hear from you! Please call us at the number below for any questions or inquiries.

(954) 461-5883

Electronic Support

Reach us via email at: info@profoundplanning.com

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